Bachelor in Fashion and Luxury Retail Management - Responable Commercial et Marketing
AWARDING BODY : Institut International du Commerce et du Developpement (ICD) | INTAKE: March 2024
The Bachelor in Fashion and Luxury Retail Management (BLUX) – Responsable Commercial et Marketing programme is a prestigious 3-year degree by Institut International du Commerce et du Développement (ICD) part of Institut de Gestion Sociale (IGS). Dual-recognised with RNCP Level 6 in France and IACBE in the USA, this program, delivered in English through blended learning, covers Marketing, Customer Relations, Business Studies, Management for Luxury Services, eBusiness & eCommerce, and Creating & Developing Luxury Brands. With a 6-month internship, students gain practical skills for careers in luxury sectors worldwide.
Dual recognition: Recognised by RNCP Level 6 with reference RNCP31923 in France (Titre: Responsible Commercial et Marketing) and recognised by IACBE in the USA: Bachelor in Fashion & Luxury Retail Management.
3 years, including 6 months of internship
Year 1 to 3: 6,000 EUR per year
What you will learn:
The Bachelor in Fashion and Luxury Retail Management prepares learners for the global luxury market. The programme helps to understand every aspect of managing a luxury brand, from how to create a powerful brand to how to maintain the brand’s competitive advantage over time and ultimately ensure that the brand is strong and sustainable.
In addition, it taught learners to think creatively and work with multicultural teams, which is an extremely important asset in today’s globalised business environment.
Mode of Delivery: Blended learning (face-to-face and online)
Main subjects learned: Business Management, Marketing, Finance, Economics, Communication and Negotiation skills, Business Games.
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Why this Programme:
This 3-year Bachelor has a strong international orientation and emphasised on career development. Many of the faculty are professionals from the fashion and luxury sectors, and a focus on internships and work placements prepare your entry to the workplace. The curriculum is highly professionalised both in terms of course layout and its faculty, some courses are taught by professionals in the fashion and luxury sectors.
- Students can join the BLUX programme immediately after the completion of their secondary school studies.
- Baccalaureate, A-Levels with a minimum of 2 A-Levels and 2 subsidiary-level subjects or equivalent.
- Students graduating from the International Baccalaureate Program may receive transfer credits for the Higher Level (HL) courses with a minimum grade of 5.
- Non-native English-speaking candidates must demonstrate a sufficient level of English with a TOEFL score of 70 IBT, IELTS score of 5.5, or a DuoLingo score of 90.
- Entry also accessible by the Validation of Acquired Experience (VAE).
This programme is designed for individuals who wish to have careers in the sector of luxury, fashion, jewellery, gastronomy, hospitality, business, tourism, cosmetics, automotive, real estate as professionals in business management, project management, sales & marketing, communication, supply, and chain management specific to these sectors.