MSc Digital Marketing - Directeur de Projets Image et Communication
AWARDING BODY: ISCPA – Institut Superieur des Medias | INTAKE: March 2024
Embark on a transformative journey with our M.Sc. in Digital Marketing, equipping you with the expertise to develop, deploy, and optimize digital and communication strategies.
This programme hones your skills in managing communication professionals, crafting internal communication, and overseeing communication budgets.
Unleash your potential for diverse roles such as Digital Communication Project Manager, SEO Specialist, SMO Consultant, E-commerce Director, Brand Content Manager, and more. In a dynamic digital landscape, this master's program anticipates future marketing innovations, ensuring you stay ahead in the ever-evolving world of digital marketing.
Join us to shape the future of communication across industries in Mauritius, France, or beyond.
Dual recognition: Recognised by RNCP Level 7 with reference RNCP35593 in France (Titre: Directeur de Projets Image et Communication) and recognised by IACBE in the USA: Master of science in Digital Marketing
Year 1: 7,000 EUR and Year 2: 7,500 EUR
What you will learn:
Principles of International Strategic Marketing, Strategic Communications, Journalism, New Media & Community Management, Digital Communications and Social Media, Intercultural Management & Negotiation, Project Management for Communications, etc.
Graduates from the Master of Science from the American Business School of Paris must complete a final professional research project or a corporate internship at the completion of their academic courses, providing exposure to the corporate world and building their professional skills and experience.
Mode of Delivery: Blended learning (face-to-face and online)
This programme is structured around key competency areas:
This program is meant for anyone who is interested in building their skills and expertise in digital marketing. It aims to provide them with practical and immediately applicable skills in the professional environment, assess and sustain the evolving digital marketing practice and implementation.
This programme will help you to:
- Develop a digital and communication strategy
- Manage the deployment of the digital and communication strategy
- Design, organising and optimising your digital strategy
- Manage communication professionals
- Develop effective internal communication
- Manage a communication budget
Main subjects learned: Business Management, Marketing, Finance, Economics, Communication and Negotiation skills, Business Games.
Contact us for more information
Why this Programme:
The digital world continues to evolve, and along with it, new analysis methods and tools are being created. In the current landscape, it is crucial to understand the role and influence of digital marketing. This Master of Science makes it possible for students to develop their understanding and skills using today’s marketing innovations while anticipating those of tomorrow.
Communication is a vital aspect across all sectors, as every organization in Mauritius, France, or elsewhere requires external and/or internal communication. Digital Marketing has now become an integral component of every industry. Digital Marketing has become a feature of all business sectors.
The change in consumption patterns, the need to share information, opinions and emotions, the evolution of information/communication tools have given rise to new business models and challenged the job description of marketing project leaders.
The Master of Science degree is for students who have recently completed a 3 or 4-year bachelor’s degree or professionals who already have significant industry experience with a bachelor degree.
With the M.Sc. in Digital Marketing, you will have the opportunity to work in any sectors and seek a career as Digital Communication Project Manager, SEO specialist, SMO Consultant, E-commerce director, Brand content Manager, etc.