Unlocking Sales Potential

Drive more sales result and improve your customer relationship by being part of our next workshop. Register now. 

MQA Approved & HRDC refundable

About the course

8th – 9th June 2023

Rs 25,000 per participant

MQA Approved and HRDC refundable


UIEH Pierrefonds Campus. (See map)

This two-day interactive workshop focuses on a dynamic sales process that will assist you to develop a more structured sales approach and enable you to quickly develop the skills and techniques that can
enhance your sales performance.

The workshop will include proactive group work and real-life scenarios, which will be enhanced through detailed feedback from your facilitator and peers to enable you to feel more confident in your ability to
meet market challenges.

At the end of the workshop, you will be able to take away a set of questioning techniques.

Course Outline

Preparing for Sales Success

  • Positive thinking planning to succeed
  • Knowing your product/services preparing to meet all objectives

Managing the Sales Process – Successfully Meeting the Client’s Needs

  • Understanding why customers buy – needs and added value, not wants and features
  • Opening the sales interview – and building rapport
  • First impressions – why should they buy from you?
  • Gaining and retaining the full attention of the customer
  • Probing and identifying real needs
  • Matching customer needs and wants to products and services available
  • Recognising buyer signals

Techniques for Professional Selling

  • Building the relationship with your client
  • Offer analysis – putting together the different elements of the offer for maximum benefit
  • Understanding the sales process
  • Reading and using non-verbal communications effectively
  • Decision making and the key influencers

Successfully Closing the Sale

  • Recognising and seizing opportunities
  • Adapting your sales style to the needs of the customer
  • Anticipating objections
  • Getting to the real reason for objections – and overcoming them
  • Handling objections
  • Creating a long-term relationship – establishing customer service

Personal Development

  • Preparing a personal action plan

Register now

Is it right for me?

Suitable for those with a basic understanding of sales or who are looking to refresh and extend their current sales approach.This course will bring each delegate’s sales skills up-to-date.

About the trainer

Rama Ersapah

Trainer, Coach and Consultant for world-class selling, world-wide customer service and management. This involved extensive travel to develop new markets, acquire customers, operate joint-ventures, lead teams and projects, negotiate contract, service key-accounts and manage employees and partners.
Since 2007, he has been providing training, coaching and consulting to individuals and companies, to assist them in achieving their personal, career, and international business objectives easier, faster and at less cost. He has been the former Regional Manager at AMC Cookware & Trainer for more than 10 years in the field of Direct Selling.
Rama is also lecturer for International Business Students, both undergraduates and Masters Programs. He has a Know-how in global business, technical understanding and business acumen & engaging, instructive and easy-to-understand style of presentation.
Academically, he processes a Diploma in Management, University of Leicester and MBA (Marketing), University of Leicester, UK